Nissan unveiled its Japan Mobility Show 2025 (JMS 2025) booth and invites you to preview the design ahead of press day on October 29.
This year’s booth is a bold artistic statement reflecting the JMS theme of Culture, Creation and Future and showcasing Nissan’s commitment to creativity and forward-thinking mobility solutions.
Inspired by Japan’s iconic manga culture, the booth’s striking monochrome palette pays homage to a genre that has shaped global imagination. It’s not just a design choice; it’s a cultural bridge that connects Nissan’s heritage with its vision for tomorrow. The manga aesthetic becomes a canvas for storytelling, inviting visitors to explore the intersection of tradition and transformation.
Beyond serving as a stage for the debut of the all-new Elgrand and range of exciting products that are set to reanimate Nissan’s home market, the design combines artistic expression with cutting-edge technology, presenting Nissan’s latest innovations and services in an engaging and memorable manner.
The playful yet sophisticated design aims to draw visitors into a lively, cityscape where they can explore, interact, and experience Nissan’s latest mobility solutions firsthand.
Alfonso Albaisa, corporate executive of Global Design, Nissan Motor Co., Ltd., states, “As designers, we find profound inspiration in Japan’s vibrant creative culture. This year’s booth is a celebration of that spirit—melding artistry and innovation to offer visitors a glimpse into the future of mobility. While the visual concept sets the stage, the true essence will come alive once visitors step inside, bringing their own color and energy to create a dynamic contrast against the backdrop.”
Nissan’s press conference is scheduled for October 29 at 10:40 a.m. JST.
Join as we usher in a new chapter for Nissan in Japan and outline an inspiring vision for the future of mobility here.